Ads
related to: customer relationship management literature review- Top CRM Systems of 2025
Best for Small Businesses
Cloud Based & Easy to Use
- Best 10 Free CRM Tools
Top10 Free CRM for Marketing
Find the Best Free CRM for You
- How Much Should it Cost?
What a Great Question!
Find Out How to Save Money
- Use CRM to Increase Sales
These Tools Can Increase Your Sales
Use Them to Improve!
- Pipedrive™ CRM Review
One of the Most Popular CRMs
How It Works, Pros & Cons
- CRM for Real Estate
10 Best CRM for Realtors 2024
Bring Data & People Together
- Top CRM Systems of 2025
Search results
Results From The WOW.Com Content Network
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Customer relationship management software (6 C, 59 P) Customer service (2 C, 37 P) Q. Queue management (2 C, 16 P) Pages in category "Customer relationship management"
Traditional customer relationship management focuses on collecting and managing static customer data, such as past purchase information, contact history and customer demographics. [3] This information is often sourced from email and phone interactions, commonly limited to direct interactions between the company and the customer.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Customer_relations_management&oldid=898134209"
Much research has focused on the relationship between customer satisfaction and retention. Studies indicate that the ramifications of satisfaction are most strongly realized at the extremes." On a five-point scale, "individuals who rate their satisfaction level as '5' are likely to become return customers and might even evangelize for the firm ...
Ad
related to: customer relationship management literature review