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Sole Technology was founded in 1996 to be the parent company of the etnies, éS, Emerica and ThirtyTwo brands. [1]The Sole Technology Institute (STI) was established in 2003.
Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell. Purchased by Amer Sports March, 2017. [2] Atomic: alpine skis, cross-country skis, ski jumping skis, twin tips, bindings, ski boots, ski clothes: Austria: 1955: Founded by Alois Rohrmoser.
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Snowboard boots are mostly considered soft boots, though alpine snowboarding uses a harder boot similar to a ski boot. A boot's primary function is to transfer the rider's energy into the board, protect the rider with support, and keep the rider's feet warm. A snowboarder shopping for boots is usually looking for a good fit, flex, and looks.
DC Shoes, Inc. is an American brand specializes in footwear for action sports such as skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.
Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. [2] [3] The company specializes in products aimed at snowboarders, such as snowboards, bindings, boots, outerwear, and accessories.