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The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
A Lego clone is a line or brand of children's construction blocks which is mechanically compatible with Lego brand blocks, but is produced by another manufacturer. The blocks were originally patented by The Lego Group in 1961 as "toy building bricks", [ 1 ] and the company has since remained dominant in this market. [ 2 ]
Building blocks are produced in different shapes, sizes and systems worldwide by various manufacturers, [26] with the majority of manufacturers following Lego's construction dimensions, a grid size of 8 × 8 mm (and other shape specifications), to keep their plug-in systems compatible. In addition to the standard shapes, most manufacturers ...
It is the world's second largest toy maker in terms of revenue, after The Lego Group. [11] [12] Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 [13] and 2021 [14] by The NPD Group, a global information research company.
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