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Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979. [34]
A wedding anniversary is the anniversary of the date that a wedding took place. Couples often mark the occasion by celebrating their relationship, either privately or with a larger party. Special celebrations and gifts are often given for particular anniversary milestones (e.g., 10, 15, 20, or 25 years).
The concept of a diamond eternity ring was created in the 1960s by diamond merchant De Beers. [5] [6] American investigative journalist Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a "single channel" controlling the world's supply of diamonds, required the purchase of 90–95% of the uncut gem diamonds ...
A wedding ring is commonly worn on the ring finger. A pair of wedding rings. A wedding ring or wedding band is a finger ring that indicates that its wearer is married. [1] It is usually forged from metal, traditionally gold or another precious metal. Rings were used in ancient Rome during marriage. [2]
While at a ball held at the Southern Cross Hotel in Melbourne (1985), Princess Diana was wearing what looks to be an emerald cabochon and diamond ring instead of her engagement ring. The two stones are not aligned but are at an angle to one another, very similar to a style of a bypass ring. She also wore this ring on 11 November 1993 while ...
In 1995, the Golden Jubilee, the world's largest faceted diamond of 545.67 carats was purchased from De Beers by a group of Thai business people led by Henry Ho in 1995. [5] It was arranged for the diamond to be given to King Bhumibol as a gift from the people to celebrate the 50th anniversary of the King's ascent to the throne. [2]