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The wireless bra has a hook and eye closure and is free from any irritating tags for added comfort. Amazon Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra
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In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
Front-closure: Bras with a single, non-adjustable clasp positioned in the center front gore between the breasts. Full-coverage cups usually have hook-and-eye instead of clasps. This is especially popular for big cup front-closure bras. Full-coverage: See Full-support bra below. Full-cup: Sometimes called full-support bras. Designed to offer ...
For me, that push to overhaul all of my fancy and expensive bras came from seeing Walmart’s new Joyspun intimates, which will revive my bra collection with some much needed newness.
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.