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A 1980 Softsoap commercial. Softsoap (marketed as Softsoap Brand) is the trade name of Colgate-Palmolive's liquid hand soap and body wash.The company is noted for its soap dispensers' former aquarium theme, where the dispenser would be styled to make it look like an aquarium with tropical fish printed inside the plastic.
Liquid soap was invented in the nineteenth century; in 1865, William Sheppard patented a liquid version of soap. [57] In 1898, B.J. Johnson developed a soap derived from palm and olive oils; his company, the B.J. Johnson Soap Company , introduced " Palmolive " brand soap that same year. [ 58 ]
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The Palmolive brand grew from one product, Palmolive bar soap. Made of coconut, palm and olive oils, Palmolive bar soap was introduced in 1898. Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap.
Liquid laundry detergents in a Chinese supermarket, April 2020. Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form.
The most popular soap dispensers of this type are plastic pump bottles, many of which are disposable. William Quick patented liquid soap on August 22, 1865. Minnetonka Corporation introduced the first modern liquid soap in 1980 and bought up the entire supply of plastic pumps used in their dispensers to delay competition entering the market. [1]
Shower gel is a derivative invention of the liquid soap, which first appeared in the 1800s. In 1865, William Shepphard patented the formula behind the liquid soap, [1] but the product gained eventual popularity with the rise of Palmolive soap in 1898, by B.J. Johnson.
However, company records indicate that the design of Ivory did not come about by accident. In 2004, over 100 years later, the P&G company archivist Ed Rider found documentation that revealed that James N. Gamble, who was a chemist, had discovered how to make the soap float and noted the result in his writings.