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  2. Chief merchandising officer - Wikipedia

    en.wikipedia.org/wiki/Chief_merchandising_officer

    The chief merchandising officer (CMO) is a top-level executive employee who controls the merchandising in a company or other organization. Responsibilities

  3. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...

  4. Customer development - Wikipedia

    en.wikipedia.org/wiki/Customer_Development

    Customer creation is the start of execution. It builds end-user demand and drives it into the sales channel to scale the business. Company building transitions the organization from a startup to a company focused on executing a validated model.

  5. Fashion merchandising - Wikipedia

    en.wikipedia.org/wiki/Fashion_merchandising

    Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    However, messages should include a similar tone and at least some common elements so that each message looks like it is part of a coherent, integrated campaign. Every execution is part of the brand's identity. Consistent executions facilitate brand awareness. People associate the 'look' of the brand's marketing communication with the brand itself.

  7. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising refers to any paid form of communication designed to create interest in or stimulate sales of products or services. Companies are constantly searching for novel media, such as these human billboards, to get their message out to potential consumers.

  8. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management employs a variety of metrics to measure progress against objectives. It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner.

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.