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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
In 2000, Fisher-Price changed the rotary dial for a push-button version with lights in an effort to modernize the toy, but consumers complained and the rotary version returned to the market the following year. [4] The Chatter Telephone was designed by Ernest Thornell, [5] whose daughter Tina would drag around a metal phone while playing.
For the tenth anniversary of Tickle Me Elmo, Fisher-Price released a new Elmo doll in 2006 called TMX, meaning "Tickle Me (Elmo) Ten" or "Tickle Me Xtreme". The toy, which was designed by Bruce Lund of Lund and Co. Invention ( River Forest, Illinois ), [ 13 ] was first announced at the American International Toy Fair .
The "Playskool Institute" was established by Lucille King in 1928 as a division of the John Schroeder Lumber Company in Milwaukee, Wisconsin. [4] King, an employee at the company, developed wooden toys to use as teaching aids for children in the classroom.
The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
Giggle and Hoot is an Australian children's television "wrap-around" program block that aired on the ABC Kids channel. The series was produced from 2009 to 2019, with the final episodes airing in 2020, and depicted the adventures of Jimmy Giggle (played by Jimmy Rees) and his best friend, Hoot the Owl (played by Damian Wagland).
Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.