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McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
Cognitive evaluation theory (CET) [1] is a theory in psychology that is designed to explain the effects of external consequences on internal motivation.Specifically, CET is a sub-theory of self-determination theory that focuses on competence and autonomy while examining how intrinsic motivation is affected by external forces in a process known as motivational "crowding out."
Social Foundations of Thought and Action: A Social Cognitive Theory is a landmark work in psychology published in 1986 by Albert Bandura.The book expands Bandura's initial social learning theory into a comprehensive theory of human motivation and action, analyzing the role of cognitive, vicarious, self-regulatory, and self-reflective processes in psychosocial functioning.
The 3H-model of motivation ("3H" stands for the "three components of motivation") was developed by Hugo M. Kehr of UC Berkeley. The 3C-model is an integrative, empirically validated theory of motivation that can be used for systematic motivation diagnosis and intervention.
Individuals are compelled to initiate motivated reasoning to lessen the amount of cognitive dissonance they feel. Cognitive dissonance is the feeling of psychological and physiological stress and unease between two conflicting cognitive and/or emotional elements (such as the desire to smoke, despite knowing it is unhealthy).
Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [18]
Major process theories are expectancy theory, equity theory, goal-setting theory, self-determination theory, and reinforcement theory. [123] Another way to classify theories of motivation focuses on the role of inborn physiological processes in contrast to cognitive processes and distinguishes between biological, psychological, and ...
Cognitive science is better understood as predominantly concerned with a much broader scope, with links to philosophy, linguistics, anthropology, neuroscience, and particularly with artificial intelligence. It could be said that cognitive science provides the corpus of information feeding the theories used by cognitive psychologists. [41]