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The origin of local SEO can be traced back [5] to 2003-2005 when search engines tried to provide people with results in their vicinity as well as additional information such as opening times of a store, listings in maps, etc. Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to ...
Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.
Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences. Archived yellow pages and telephone directories are important tools in local historical research and trademark litigation. [8]
AOL Search delivers comprehensive listings and one-click access to relevant videos, pictures, local maps and more.
One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
Shareable maps Yes Yes Via Email, Facebook, Twitter No Yes Yes Yes Yes No Readily available overlays Yes Yes Yes No No No Yes Advertising Feature Google Maps Bing Maps MapQuest Mapy.cz OpenStreetMap Here WeGo Apple Maps Yandex Maps; Business advertising Yes Yes - Microsoft consumer apps, not in B2B apps or APIs No Yes No Yes No Yes Mobile
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