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  2. Lead scoring - Wikipedia

    en.wikipedia.org/wiki/Lead_scoring

    Predictive Lead Scoring: predictive lead scoring models use machine learning to generate a predictive model based on historical customer data augmented by third party data sources. The approach is to analyze past lead behavior, or past interactions between a company and leads, and find positive correlations of such data to a positive business ...

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    In September 2016, Salesforce announced the launch of Einstein, an artificial intelligence platform that supports several of Salesforce's cloud services. [ 18 ] [ 19 ] It reportedly acquired a 20-year license to be the exclusive business-oriented software company allowed to use Albert Einstein 's likeness for $20 million.

  4. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

  5. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    The introduction of marketing automation has made lead scoring easier to implement. [1] The score assigned to each lead is assigned based on their level of interest, fit with the company's target market, and likelihood of becoming a paying customer. It is not static and can change based on the demographic or behavioral criteria set by the company.

  6. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    While the net promoter score has gained popularity among business executives and is considered a widely used instrument for measuring customer loyalty in practice, it has also generated controversy in academic and market research circles. [2] Scholarly critique has questioned whether the NPS is at all a reliable predictor of company growth. [16]

  7. Albert Einstein in popular culture - Wikipedia

    en.wikipedia.org/wiki/Albert_Einstein_in_popular...

    Albert Einstein has been the subject of (or inspiration for) many works of popular culture.. Einstein sculpture at Questacon in April 2008 Bust of Einstein, Southwest University A cartoon of Albert Einstein Statue of Einstein at the Griffith Observatory, Los Angeles Adrien Barrère - Professor Einstein, 1930 Albert Einstein - IQ Landia Liberec Einstein wall in Czech Republic Albert Einstein on ...