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  2. Servant leadership - Wikipedia

    en.wikipedia.org/wiki/Servant_leadership

    Servant leadership predominately draws on two social theories to explain how it influences follower behavior: social learning and social exchange theory. In servant leadership literature, the use of social learning theory argues that servant leaders are influencing their followers, as their followers observe and emulate the leader's positive ...

  3. Kenneth Burke - Wikipedia

    en.wikipedia.org/wiki/Kenneth_Burke

    Kenneth Duva Burke (May 5, 1897 – November 19, 1993) was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. [1] As a literary theorist, Burke was best known for his analyses based on the nature of knowledge.

  4. Literary theory - Wikipedia

    en.wikipedia.org/wiki/Literary_theory

    Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. [1] Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history , moral philosophy, social philosophy, and interdisciplinary themes relevant to how people interpret meaning . [ 1 ]

  5. Organizational citizenship behavior - Wikipedia

    en.wikipedia.org/wiki/Organizational_citizenship...

    Organizational citizenship behavior has been studied since the late 1970s. Over the past three decades, interest in these behaviors has increased substantially. Organizational behavior has been linked to overall organizational effectiveness, thus these types of employee behaviors have important consequences in the workplace.

  6. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.

  7. Theory-driven evaluation - Wikipedia

    en.wikipedia.org/wiki/Theory-driven_evaluation

    The theory might be psychological […] or social psychological […] or philosophical […]. The essential characteristic is that the theory points out a causal relationship between a process A and an outcome B. Consequently, the terms theory-driven and theory-based evaluation are often used interchangeably in the literature.

  8. Source credibility - Wikipedia

    en.wikipedia.org/wiki/Source_credibility

    Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.

  9. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    According to Aristotle, how to lead a good life is one of the central questions of ethics. [1]Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions.