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PRCAI was established on October 4, 2001. On the lines of the Public Relations and Communications Association in the United Kingdom, it was formed and mooted by various public relations firms in India. It is affiliated with the International Consultancy Communications Organization (ICCO) which is an international association for all national ...
According to a report by PRCAI titled ‘State of the Industry Survey 2019’, PR industry in India grew 12% to reach Rs 1,600 cr in 2019. [1] [2] Though conventional Media Relations continues to be the key revenue source for agencies, the revenue share of digital and social media services increased from 12 per cent in FY18 to 16 per cent in FY19.
Worldcom Public Relations Group is an international network of independently owned public relations firms, with 112 integrated communications agencies in 35 countries. [ 1 ] [ 2 ] [ 3 ] The group was established in 1988, [ 4 ] to allow independent firms to serve national and multi-national clients while maintaining the service characteristic of ...
Following Burson-Marsteller's appointment as public relations counsel for the Seoul Olympics in 1988, [36] it became the first foreign public relations firm to open a wholly owned communications and marketing office in South Korea. [58] Burson-Marsteller also expanded into Central and South America during the 1980s.
With more than 1200 employees in 35 worldwide locations, it is also the fifth largest independently owned PR firm in the United States. [2] [3] Headquartered in Washington, D.C., APCO was founded in 1984 by Margery Kraus, who is now the firm's Executive Chairman. [4] APCO focuses on handling sensitive political and crisis management issues.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. [1] George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice.
In 1982 the association formed the IABC Research Foundation, which funded a study of 323 organizations in the 1980s to determine what made some public relations teams more effective than others. The study found that executive involvement in communications was the best predictor of effectiveness. [ 6 ]
Ruder Finn is a public relations firm with headquarters in the United States and China. It is a large privately-owned communications agency, serving corporations, governments, and non-profits. [1] It also has offices in San Francisco, London, Washington, D.C., Singapore, and several Indian metro areas including the National Capital Region.