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Meijer was founded as Meijer's in Greenville, Michigan, in 1934 by Hendrik Meijer, a Dutch immigrant. Meijer was a local barber who entered the grocery business during the Great Depression. His first employees included his 14-year-old son, Frederik Meijer, who later became chairman of the company. The current co-chairmen, brothers Hank and Doug ...
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Hendrik Meijer (December 28, 1883 – May 31, 1964) was a Dutch businessman who founded the supercenter chain Meijer in the United States. He is the great-grandfather of former Republican Michigan congressman Peter Meijer .
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The Purple Cow brand started in 1934 and was an ice cream shop inside of Meijer stores starting in the 1960s. [10] [11] The name is based on Burgess's poem shared by founder Fred Meijer to his three sons. [12] Fred Meijer handed out cards for free ice cream at any Meijer Purple Cow ice cream shop to customers as part of a promotional campaign.
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