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Martell is a cognac house founded in 1715 by Jean Martell. It is the oldest of the "big four" cognac houses (the others are Hennessy , Rémy Martin and Courvoisier ), who together produce most of the world's cognac. [ 1 ]
After working in Guernsey, he founded his trading house of spirits in 1715 at Gatebourse [1] in Cognac, France, [2] where he joined forces with a merchant from Bordeaux, Jean Hot. Originally they bought casks of cognac and wine for export to the Channel Islands and Europe. [3] The company went bankrupt and then was revived.
Jas Hennessy & Cie., commonly known simply as Hennessy (French pronunciation:), is a French producer of cognac, which has its headquarters in Cognac, France. It is one of the best-known cognac houses, [1] along with Martell, Courvoisier, and Rémy Martin, who together make around 45% of the world's cognac. [2]
Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. [1] and one of the "big four" cognac houses (along with Hennessy, Courvoisier and Martell), responsible for producing most of the world's cognac. [2] The brand specialises in creating Cognac Fine Champagne.
1715; 1716; 1720; 1724; 1726; ... Martell (cognac) This page was last edited on 15 July 2020, at 01:21 (UTC). Text is available under the Creative Commons Attribution ...
Cognac is a unique spirit in that it is double-distilled. This process can be viewed in one of the many "Grande Marque" Cognac houses which all have visitor centres. Most central in the town are Hennessy, Martell, Otard, Camus and Remy Martin. About 15 km (9 mi) east of Cognac is Jarnac, home to Courvoisier.
Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]
Since the distilling of cognac is seasonal, the company fought for the right to use its empty stills for other purposes, and launched the gin Citadelle, France's first craft gin, in 1996. [8] [9] Then in 1999, the company launched the rum brand Plantation. [10] Jean-Dominique Andreu left Cognac Ferrand in February 2008. [11]