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  2. Customer retention - Wikipedia

    en.wikipedia.org/wiki/Customer_retention

    Furthermore, in the emerging world of Customer Success, retention is a major objective. [2] Customer retention has a direct impact on profitability. Research by John Fleming and Jim Asplund indicates that engaged customers generate 1.7 times more revenue than normal customers while having engaged employees and engaged customers return a revenue ...

  3. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are typically categorized according to two purposes: applying for a specific, advertised opening ('letter of application') expressing interest in an organization when the job seeker is uncertain whether there are current openings ('letter of inquiry'). [3] According to studies, a good cover letter should: be specific and up-to-date,

  4. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

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  6. Call centre - Wikipedia

    en.wikipedia.org/wiki/Call_centre

    An inbound call centre is operated by a company to administer incoming product or service support or information inquiries from consumers. Outbound call centres are usually operated for sales purposes such as telemarketing , for solicitation of charitable or political donations , debt collection , market research , emergency notifications, and ...

  7. Retention rate - Wikipedia

    en.wikipedia.org/wiki/Retention_rate

    Retention rate is a statistical measurement of the proportion of people that remain involved with a group from one time period to another. The concept is used in many contexts, including marketing, investment, education, employee management, research, and clinical trials.