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Toyota Australia is an Australian subsidiary of the Japanese car manufacturer Toyota. It markets Toyota products and manages motorsport, advertising and business operations for Toyota in Australia. It markets Toyota products and manages motorsport, advertising and business operations for Toyota in Australia.
Nissan automobiles were imported to Australia as early as the 1930s. [1] In the early 1960s, the Australian industrialist Lawrence Hartnett became aware of the brand, took over sales and began in 1966 with the assembly of up to 20,000 Bluebirds annually for the Australian market by the Sydney-based Pressed Metal Corporation.
The Colt subcompact car was produced from 1982 until 1990 The Magna mid-size car was produced from 1985 until 2005. After the acquisition by parent company Chrysler of a 15 percent interest in Mitsubishi Motors Corporation in 1971, Chrysler Australia began building Mitsubishi-designed Chrysler-branded vehicles, namely the Chrysler Valiant Galant (later Chrysler Galant), based on the 1972 ...
On 4 February 1969, Japanese Manager Hidehiko Shiomi set up Honda Australia. It was the first Honda subsidiary in the world set up primarily to sell cars. By 1987, all of the private distributors of Honda motorcycles and power equipment had relinquished distribution rights and Honda Australia became sole importer of all Honda products.
Renault also exported cars to Japan and were available at "Nissan Red Stage" locations, and are still available at Nissan Japanese dealerships. Nissan Red Stage was the result of combining an older sales channel of dealerships under the names "Nissan Prince Store" ( ja:日産・プリンス店 , Nissan Purinsu-ten ) , established in 1966 after ...
Japanese competitors made significant inroads into the Australian marketplace, and 4-cylinder cars were their forte; Valiant was increasingly perceived as being outmoded—notwithstanding a major facelift in 1971 (billed as an "all-new" model) with a new body surrounding the existing mechanicals—the styling rapidly dated compared with other ...
Ford resumed importing cars to Japan in 1974. [4] [5] In addition, vehicles manufactured by Mazda and branded badge engineering have been sold with the Ford logo. [6] At least in the mid-1980s, this approach was a USP for American automotive brands in Japan. [7] A source lists Ford as a manufacturer, but refers to the headquarters of Mazda. [8]
In Japan in the late 1940s, Toyota's sales department was part of its manufacturing company and had its office in Nagoya. [2] At that time, the Japanese auto industry was controlled by the U.S. government. [3] The majority of Toyota's sales was composed of trucks and buses. The new car business in Japan was quite limited. [4]