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The new name will come on limited-time 12-pack packaging, turning a “Case of the Mondays” into a literal case of beer available to buy at retailers nationwide. Coors Light is changing its name.
Coors beer is displayed on a store shelf on February 13, 2024, in San Rafael, Calif. (Justin Sullivan/Getty Images) ... a rebrand of its light offering, and launch of Blue Moon non-alcoholic.
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
MarketWatch also noted that AB InBev's rival, Molson Coors, had seen their products sale dramatically increase. Noting a 16% increase in Coors Light, 15% increase in Miller Lite, and Yuengling, an independent brewery in collaboration with Molson Coors, had sales jump 32%. [89] [90] CNN called the boycott "a self induced injury that torpedoed ...
Keystone beer is a product of the Molson Coors Beverage Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone Ice can be found in canned, kegged, and occasionally, bottled form, with 5.9% ABV. Keystone Light has a 4.13% ABV; [1] roughly equal to other macro "light" brews.
For the third time in five years, Coors is brewing angst in New york. This time, though, the problem does not directly involve alcohol or ethnicity. Coors billboard brews angst after featuring ...
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."