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Spanx, LLC is a United States shapewear company, founded by Sara Blakely in Atlanta, Georgia in 2000. [3] The company offers innerwear and outerwear, including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, and hosiery. [4] As of 2021, the company was valued at $1.2 billion and its products are sold in over 50 countries. [5]
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Nia Long is flaunting it all!. On Dec. 19, SKIMS unveiled the sultry new campaign photos featuring the award-winning actress as the star of its next shapewear campaign.
New business ideas can come from almost anywhere. Sara Blakely’s bright idea was behind her the whole time—literally. In 1998, the founder and former CEO of the women’s shapewear brand was ...
A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable.
Pantyhose -- the bane and blessing of women's fashion -- have been around for a long time. The nylon-and-spandex invention blossomed in the '60s, when miniskirts arrived and garters and stockings ...
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