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Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. [2] [3] [4] In 1975, the company was incorporated in California under the name Deckers ...
Deckers owns several shoe brands. As mentioned, Uggs and Hoka have been performing particularly well in recent years. In the first quarter, net sales for Hoka were up 30% year over year, and net ...
The brands listed are those specific to the outdoor sporting goods industry. Parent companies may own other brands that are not listed because those other brands are not marketed as outdoor sporting goods. Companies and brands that are not subsidiaries of another company are not listed here.
The brand's original, highest-cushion models [4] are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, [5] [6] include lightweight training [7] and racing shoes, [8] and track spikes. [9] Hoka was purchased on April 1, 2013, by Deckers Brands, the parent company for UGG, Teva and other footwear ...
Deckers' (DECK) gains on growth across HOKA ONE ONE, UGG and Teva brands. Sturdy omni-channel capabilities are driving direct-to-consumer sales.
Deckers' (DECK) direct-to-consumer channel, including e-commerce, has been robust. Also, strength in the company's brands like HOKA ONE ONE has been encouraging.
In 1995, Deckers Brands acquired Smith's business for $14.6 million and continued to expand it. [9] During the late 1990s, UGG began experiencing double-digit sales growth as Deckers developed the company into an international brand. In 2003, UGG boots were included on Oprah Winfrey's show as part of "Oprah's Favorite Things."
Deckers also posted strong margin expansion as gross margin improved from 53.4% to 55.9% as it benefited from a mix shift toward its highest-margin brand, Hoka, and higher-margin products within ...