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Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels. [3]
Channels: Use established channels of communication—channels the receiver uses and respects. Creating new channels is difficult. Capability of audience: Communication must take into account the capability of the audience. Communications are most effective when they require the least effort on the part of the recipient. [9]
Channels of communication also affect the effectiveness of interpersonal communication. Communication channels may be either synchronous or asynchronous. Synchronous communication takes place in real time, for example face-to-face discussions and telephone conversations.
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.
Communication is primarily a mechanical process, in which a message is constructed and encoded by a sender, transmitted through some channel, then received and decoded by a receiver. Distortion, represented as any differences between the original and the received messages, can and ought to be identified and reduced or eliminated.
Internal communication also known as workplace communication or organizational communication is the interchange of information within the organization. From employee-to-employee or employee-to-superior the purpose of all information is to develop trust and/or to increase productivity.