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In 1941 Coors introduced a lower-alcohol beer called Coors Light. [1] [2] The beer was discontinued after one year on the market. Coors Light was reintroduced in 1978 to compete with Miller Lite as a "diet beer". [1] Coors markets its other product, Coors Banquet Beer as "America's fine light" because it was lighter in body and color than other ...
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, and Terrapin.
Gone are the days when American beer drinkers were fighting over what made Miller Lite more appealing -- the fact that it was less filling, or tasted great. These days, an increasing number of ...
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.