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The Excellence Theory explained that the value of public relations lies in organization-public relations. Good relationship with its strategic publics is helpful for an organization to develop and achieve goals desired by both the organization and its publics, reduce costs of negative publicity, and increase revenue by providing products and services needed by stakeholders. [2]
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13] The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about ...
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
Toward a concept and theory of organization–public relationships. Journal of Public Relations Research, 9(2), 83–98. Ferguson, M. A. (1984, August). Building theory in public relations: Interorganizational relationships. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication ...
Routledge (/ ˈ r aʊ t l ɪ dʒ / ROWT-lij) [2] is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and social science.
Public Relations Inquiry, SAGE Publications, United Kingdom; Public Relations Journal, Public Relations Society of America, United States; Public Relations Quarterly, Routledge, United Kingdom (defunct) Public Relations Review, Elsevier, United Kingdom; Teaching Public Relations, Association for Education in Journalism and Mass Communication ...
Stakeholder theory is a theory of organizational management and business ethics that addresses morals and values in managing an organization. It was originally detailed by Freeman in the book Strategic Management: a Stakeholder Approach, and identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which management can give due ...
The contingency theory considers arguments from game theory that perfect 2- way symmetrical communication will never end with satisfactory solution for both parties who are trying to please the other side, and proposed instead two-way communication as a continuum between pure advocacy and accommodation.