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The Excellence Theory explained that the value of public relations lies in organization-public relations. Good relationship with its strategic publics is helpful for an organization to develop and achieve goals desired by both the organization and its publics, reduce costs of negative publicity, and increase revenue by providing products and services needed by stakeholders. [2]
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13] The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about ...
Routledge (/ ˈ r aʊ t l ɪ dʒ / ROWT-lij) [2] is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and social science.
Public Relations Inquiry, SAGE Publications, United Kingdom; Public Relations Journal, Public Relations Society of America, United States; Public Relations Quarterly, Routledge, United Kingdom (defunct) Public Relations Review, Elsevier, United Kingdom; Teaching Public Relations, Association for Education in Journalism and Mass Communication ...
Toward a concept and theory of organization–public relationships. Journal of Public Relations Research, 9(2), 83–98. Ferguson, M. A. (1984, August). Building theory in public relations: Interorganizational relationships. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication ...
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
The Public Relations Journal is an open-access peer-reviewed, electronic academic journal covering topics having to do with public relations and communication studies. It is published quarterly by the Institute for Public Relations and the Public Relations Society of America. [1] The editor-in-chief is Hilary Fussell Sisco (Quinnipiac ...