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The program was sponsored by Goodyear Tire and Rubber Company, [6] but it lacked commercials, having the sponsorship announced only at the end of each episode. [4] When the broadcast run ended, the affiliation between the program and Goodyear was described as "one of [the] longest institutional broadcast advertising campaigns". [7]
Goodyear announced plans to sell the assets of its Latin American off-road tire business to Titan Tire for $98.6 million, including the plant in São Paulo, Brazil and a licensing agreement that allows Titan to continue manufacturing under the Goodyear brand. This deal is similar to Titan's 2005 purchase of Goodyear's US farm tire assets.
Titan Tire Corporation [84] USA: 1993 Goodyear (farm tires), Titan, Continental (OTR only) [85] Tigar Tyres Serbia: 1959 Tigar: Tomket Tires [86] [non-primary source needed] Czech Republic: 1997 Tomket (Czech brand of low category is made in China) Toyo Tire & Rubber [87] Japan: 1945 Nitto, Silverstone, Toyo: Trayal Corporation Serbia: 1955 ...
In April 1997, Goodyear officially became the exclusive tire supplier of NASCAR; this deal was subsequently extended until 2022, which theoretically would prevent another tire war. But in late 2006, when Goodyear workers went on strike, NASCAR once again approached Hoosier and proposed a backup plan for the 2007 season. That plan fell through ...
An instant rebate, or sometimes instant savings, is a marketing strategy or gimmick in which a product is either advertised at a specific price, or at a discounted price, where the discount is applied at the time of purchase. For example, the store may advertise a widget for $9.99, but with a $5 instant rebate, the price is $4.99. Or the ...
Firestone Tire and Rubber Company is an American tire company founded by Harvey S. Firestone (1868–1938) in 1900 initially to supply solid rubber side-wire tires [2] for fire apparatus, [3] and later, pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.
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