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Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007.
The situation awareness of the team as a whole, therefore, is dependent upon both a high level of SA among individual team members for the aspects of the situation necessary for their job; and a high level of shared SA between team members, providing an accurate common operating picture of those aspects of the situation common to the needs of ...
Both situational crisis communication theory and image repair theory assume organizations should protect their reputation and image through appropriate responses to the crisis. Therefore, how to draft effective message to defend the crisis becomes the focal point of crisis communication research.
The situational theory of publics, developed by Professor James E. Grunig in University of Maryland, College Park, defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. This theory explains when people communicate and when ...
“There is no room in the Marine Corps for either situational ethics or situational morality,” declares a standing order issued in 1996 by the then-commandant, Gen. Charles Krulak. The Army’s moral codes are similar, demanding loyalty, respect (“Treat others with dignity and respect while expecting others to do the same”), honor and ...
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Image restoration theory can be applied as an approach for understanding both personal and organizational crisis situations. It is a component of crisis communication, which is a sub-specialty of public relations. Its purpose is to protect an individual, company, or organization facing a public challenge to its reputation.
The treatment is exposure and response prevention — you have to expose yourself in some way to that feared situation and prevent your usual responses, which only make the phobia worse.