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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
According to Secret, its new Whole Body deodorant — an aluminum-free product available as a stick, cream or spray, which comes scented or unscented — is "recommended by four out of five ...
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [ 1 ] Dove 's partners in the campaign include Ogilvy , Edelman , and Harbinger Capital . [ 2 ]
Citra – women's hand and body lotion, beauty soap, and scrubs (Indonesia, Thailand, Malaysia and the Middle East) Clear (Linic in Portugal, Ultrex in Greece) – anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Philippines, Poland, South Africa, Hungary, United States, Canada, Latin ...
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
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