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Pi Sigma Epsilon was founded at Georgia State University, then Atlanta Division of the University of Georgia) in the fall of 1951. [1] [2] [3] Educator and businessman Lloyd Antle proposed the idea of a professional fraternity for the fields of marketing, sales management, and selling.
The Greatest Salesman in the World is a book, written by Og Mandino, that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance.
Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]
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It analyses the role of persuasion in everyday life and the qualities of effective salespeople. The author had international travels to learn the art and science of selling. The book deals with the importance and the cultural influence of sales and role of sales as social discourse, as the means to generate revenue. [1]
William Douglas Porter [1] (September 9, 1932 – December 3, 2013) was an American salesman, who worked for Watkins Incorporated based in Winona, Minnesota.Born with cerebral palsy, [2] Porter's background and work was brought to the public's attention in 1995 when an Oregon-based newspaper published a series of feature stories about him.
The Canadian Professional Sales Association, commonly known as CPSA, was a Canadian association for sales professionals. CPSA was a not-for-profit association with over 10,000 members. Prior to its operational wind-down at the end of 2024, CPSA offered professional sales designations, sales training and a membership cost-savings program.