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Cold calling has developed from a form of giving sales pitch using a script [4] into a targeted communication tool. Salespeople call from a list of potential customers that fit certain parameters built to help increase the likelihood of a sale.
Sales scripts are used for both inbound and outbound sales. Sales scripts are commonly used in cold calling, especially phone-based cold calling such as telemarketing (outbound selling) and can also be found in chat-based customer care centers (inbound calling).
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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
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This is an accepted version of this page This is the latest accepted revision, reviewed on 4 January 2025. Method of direct marketing For the American true crime documentary series, see Telemarketers (TV series). Telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers ...
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