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Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. In a post-lockdown world, going back to the rigid structure of wired bras (not to ...
On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
L'eggs was the brainchild of Hanes executive Robert Elberson, who put together a secret project in the basement at the Hanes factory in Winston-Salem, North Carolina. Elberson's vision was that women should be able to buy pantyhose more conveniently at supermarkets and drug stores rather than at women's clothing boutiques or department stores.
The Hanes brand is used by the company for marketing a variety of clothing: [citation needed] Innerwear Women's underwear, such as bras, panties and bodywear; Men's underwear and undershirts; Kids’ underwear and undershirts; Socks; Hosiery; Outerwear Activewear, such as performance T-shirts and shorts; Casualwear, such as T-shirts, fleece and ...
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We have always worked well together and I'm excited about our next venture taking Bras 'N' Things to the next level." [6] [7] [8] In March 2016, Bras N Things expanded to South Africa, opening a store in Johannesburg. [9] In February 2018, Bras N Things was sold to Hanes Australasia for an estimated A$500 Million. [10]