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Golfsmith published and distributed multiple print catalog titles throughout the year, including a general golf equipment catalog, one for custom golf club makers and one offering only tennis products. The company was the first golf retailer to publish a catalog of equipment and fashion exclusively for women. [22]
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[3] [31] They sell high-end items ranging from men's and women's apparel to shoes, food, gift items. Furniture, and kitchenware among other products. [7] More than 80 percent of customers are women. [7] The Solutions brand is the biggest seller followed by the main Norm Thompson catalog and Sahalie. [25]
In 1988, the J. Peterman Company published its first catalog. It offered distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) portrayed in a distinctive way. Products were illustrated with black and white drawings, and described in a literary style, often at considerable length: [4]
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