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Markup (or price spread) is the difference between the selling price of a good or service and its cost.It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit.
In some cases, the markup is mutually agreed upon by buyer and seller. For markets that feature relatively similar production costs, companies do not have a dominant strategy. [ 7 ] Therefore, cost-plus pricing can offer competitive stability, decreasing the risk of price competition (such as price wars), if all companies adopt cost-plus pricing.
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A markup rule is the pricing practice of a producer with market power, where a firm charges a fixed mark-up over its marginal cost. [1] [page needed] [2] [page needed]
Lightweight markup language, notation that adds basic markup to a client; Markup rule in economics, a formula for the ratio of a monopolist's chosen price to its marginal cost; Markup (business) a term in retail business describing the increase in the price of goods to cover expenses and create a profit margin
Accepted neo-classical micro-economic theory indicates the American accounting and finance definition of markup, as it exists in most competitive markets, ensures an accounting profit that is just enough to solely compensate the equity owners of a competitive firm within a competitive market for the economic cost (opportunity cost) they must ...
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