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NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...
Toni Ko (born 1973) [5] is a Korean-American businesswoman and founder of NYX Cosmetics.She currently works in Los Angeles. [2] She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. [6]
Beauty and personal care companies carved out a space at Super Bowl LVIII.. E.l.f. Beauty (), L'Oréal-owned NYX Cosmetics and CeraVe, and Unilever’s Dove presented new ads during football's ...
NYX Professional Makeup From a page move : This is a redirect from a page that has been moved (renamed). This page was kept as a redirect to avoid breaking links, both internal and external, that may have been made to the old page name.
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered. [16] In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount. [17]
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