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The launch included an on-air promotion during the CCTV New Year's Gala — China's most-watched television special — where viewers could win red envelopes as prizes. [8] [9] WeChat Pay adoption increased following the launch, and over 32 billion virtual envelopes were sent over the Chinese New Year holiday in 2016 (a tenfold increase over 2015).
The Lunar New Year Fair (Chinese: 年宵市場), also known as the flower market (Chinese: 花市), is a type of fair held annually a few days before Lunar New Year in Chinese New Year markets in China. These fairs are primarily practiced by the Cantonese, and spread with Cantonese immigration.
Chinese New Year festivities occur throughout the country, especially in provinces where many people of Chinese descent live such as Nakhon Sawan, Suphan Buri, and Phuket. [145] [146] [147] Observed by Thai Chinese and parts of the private sector, the festival is usually celebrated for three days, starting on the day before Chinese New Year's Eve.
The event takes place on the second day of the Lunar New Year at Che Kung temple, Sha Tin, where a fortune stick is drawn. The luck of the city for that upcoming Lunar year will be foretold by the message on the fortune stick. The message is written in the form of classical Chinese poetry and is then interpreted by a Feng shui sifu or fortune ...
Folklorists believe "New Year's Movie Culture" can be traced back to the operatic players in the late Qing dynasty. During the Chinese New Year holidays, the stage boss gathered the most popular actors from various troupes and lete them perform repertories. [3] The Chinese New Year films were first made in Hong Kong. [4]
Chinese New Year's Eve is the day before the Chinese New Year. Celebrating Chinese New Year's Eve has always been a family matter, it is the reunion day for every ethnic Chinese family. It has evolved over a long period of time. The origin of Chinese New Year's Eve can be traced back to 3500 years ago.
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