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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Blu Atlas Body Wash (3 oz) is the best travel-size body wash for men and women. It’s formulated with good-for-skin ingredients and provides a deep clean without stripping moisture from the body.
Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015; Wella, Clairol, CoverGirl Makeup sold to Coty (2016) [25] Whirl butter flavored oil (sold to ACH in 2001) Wondra brand of hand lotion sold from 1976 to 1989. Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011 [26]
Comparisons have often been drawn up between the campaign and Dove's earlier purchase of a 30-second spot for Little Girls during the Super Bowl XL. The Super Bowl spot cost an estimated $2.5M, reached an audience of 500 million, and generated only one third of the boost in traffic to the Campaign for Real Beauty website of Evolution.
According to Secret, its new Whole Body deodorant — an aluminum-free product available as a stick, cream or spray, which comes scented or unscented — is "recommended by four out of five ...
Slugging, glazing, skin cycling, double cleansing...and a new beauty term to add to our dictionary: exfoliarizing, aka the combination of both exfoliating and moisturizing your skin at the same time.
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