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Men's full-rise briefs with vertical fly-opening A mannequin wearing women's briefs. Traditional size briefs for both sexes cover the uppermost part of the thigh and extend upward up to (or cover, depending on the design) the navel at the waistband. This style is often referred to as "full rise" or "full cut".
In January 2008 it was reported that, according to market research firm Mintel, the men's underwear market in the UK was worth £674 million, and volume sales of men's underpants rose by 24% between 2000 and 2005. British manufacturers and retailers claim that most British men prefer "trunks", or short boxer briefs.
A fly (UK: flies) (short for flyers) is a strip of material covering an opening on the crotch area of trousers, closed by a zipper (often), or buttons. On men's garments, the fly always opens on the wearer's right side; on women's garments, it may open either on the left or on the right.
Its flagship product of recent years, patented in 1943, [19] was the "Kangaroo brief", featuring a horizontal fly and a contoured pouch, as seen in an advertisement showing all its styles of men's underwear available in 1969. [20] In 1951, the company merged with the Vassar Swiss Underwear Company, which became the Vassar division of ...
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