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Girder and Panel toy sets were an important toy in the transition from the metal-based Gilbert Erector Sets of the 1920-to-1950 era to the plastic toys of the modern age. While Lego is arguably the most popular contemporary construction toy, no other toy has replaced Girder and Panel as a direct reflection of modern building techniques.
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
The Denmark-based Lego’s adult collectors seemed to have helped it outperform the broader toy industry in 2023. Lego’s revenues grew 2% last year, against an industry that shrunk 7%, notching ...
The book describes the business strategy of The Lego Group in the late 1990s and early 2000s. At that time, the company reformed said strategy, avoiding a near bankruptcy and becoming one of the most profitable companies in the toy industry of that period.
Lego Toy Story (stylized as LEGO Toy Story) is a Lego theme based on the Disney·Pixar's Toy Story film franchise. [2] [3] The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May 2010, five Lego and four Duplo sets were released under the Toy Story 3 sub-theme.
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The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.