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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
A size chart illustrating the ANSI sizes. In 1992, the American National Standards Institute adopted ANSI/ASME Y14.1 Decimal Inch Drawing Sheet Size and Format, [1] which defined a regular series of paper sizes based upon the de facto standard 8 + 1 ⁄ 2 in × 11 in "letter" size to which it assigned the designation "ANSI A".
The precise origins of the dimensions of US letter-size paper (8.5 × 11 in) are not known. The American Forest & Paper Association says that the standard US dimensions have their origin in the days of manual papermaking, the 11-inch length of the standard paper being about a quarter of "the average maximum stretch of an experienced vatman's arms". [2]
The sizes of the RA series are also slightly larger than corresponding inch-based US sizes specified in ANSI/ASME Y14.1, e.g. RA4 is roughly equivalent to 8 + 1 ⁄ 2 in × 12 in (220 mm × 300 mm) and ANSI A (alias US Letter) is defined as 8 + 1 ⁄ 2 in × 11 in (220 mm × 280 mm).
In time, the form of the paper ticket was standardized, with particular information shown in particular places on the ticket coupon. The Airlines Reporting Corporation (ARC) printed many of the standard ticket forms used by airlines and travel agents, and paper tickets were sometimes known as "ARC coupons" as a result. [4]
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related to: standard coupon size for paper delivery