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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
MapmyIndia was founded by Rakesh and Rashmi Verma in 1995. [4] The couple launched a startup called CE Info Systems in 1995 at New Delhi, India. [5] [6] The company started working upon developing a web mapping technology and provide products and services required for enhancing marketing and logistics efficiency in existing organizations in the country. [7]
MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group.
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise.
M. Maganlal Dresswala; Magic Holidays; Mahadiscom; Mahanagar Gas; Maharashtra Industrial Development Corporation; Maharashtra Knowledge Corporation; Maharashtra State Electricity Distribution Company Limited
Mastek is an enterprise-level digital engineering and cloud transformation company with operations in 40 countries. Listed on the National Stock Exchange and Bombay Stock Exchange, [1] the company provides digital transformation services and software to large public and private enterprises, with over 5,810 employees globally.
Executive information system (EIS) is a reporting tool that provides quick access to summarized reports coming from all company levels and departments such as accounting, human resources and operations. Marketing information systems are management Information Systems designed specifically for managing the marketing aspects of the business.
Market information systems (otherwise known as market intelligence systems, market information services, or MIS, and not to be confused with management information systems) are information systems used in gathering, analyzing and disseminating information about prices and other information relevant to farmers, animal rearers, traders, processors and others involved in handling agricultural ...