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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Mugg & Bean is a full-service coffee-themed restaurant franchise, founded in Cape Town, South Africa. The restaurant chain was founded in 1996 by Ben Filmalter after a visit to a Chicago coffee shop in the early 1990s inspired him to open a similar restaurant in South Africa. [2] The first restaurant was opened at the V&A Waterfront in Cape ...
If a firm's business strategy could not cope with the environmental and market contingencies, long-term survival becomes unrealistic. Diverging the strategy into different avenues with the view to exploit opportunities and avoid threats created by market conditions will be a pragmatic approach for a firm.
A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example, the restaurant industry can be divided into several strategic groups including fast-food and fine-dining based on variables such as preparation time, pricing ...
South Africa is the southernmost country in Africa. It is the 25th-largest country in the world by land area, and with close to 60 million people, is the world's 24th-most populous nation. The World Bank classifies South Africa as an upper-middle-income economy, and a newly industrialised country. [1] [2] Its economy is the largest in Africa ...
KFC is the most popular fast-food chain in South Africa according to a 2010 Sunday Times survey. [34] Chicken Licken, Wimpy and Ocean Basket along with Nando's, Steers and Hungry Lion are examples of homegrown franchises that are highly popular within the country. McDonald's, Subway and Pizza Hut have a significant presence within South Africa.
A Galito's grilled chicken restaurant in Cape Town, South Africa. Galito's is a South African multinational fast casual chain that specialises in Portuguese style flame-grilled peri-peri chicken . Founded in Nelspruit , South Africa in 1996, Galito's operates over 210 outlets in 17 countries. [ 1 ]
Famous Brands (formerly known as Steers Group) is a South African-based conglomerate predominately dealing in quick service and casual dining restaurants, and is currently headquartered in Midrand. Originally founded in the 1960s, it became listed on the Johannesburg Stock Exchange (JSE) in 1994.
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