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As part of the "Est." segment on the Berrics website, Williams revealed in 2012 that the idea of DGK "really came out of nowhere", further explaining that the company was built upon the Gold skateboard wheels brand that he co-owned with his good friend Eli Soto. Williams stated in the interview that the "Dirty Ghetto Kids" name was thought of ...
Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends. In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion. [3] In 2024, the brand was sold to EssilorLuxottica for $1.5 billion. [4]
Robert Stanley Dyrdek (born June 28, 1974) is an American entrepreneur, actor, producer, reality TV personality, and former professional skateboarder. He is best known for his roles in the MTV reality and variety shows Rob & Big, Rob Dyrdek's Fantasy Factory, and Ridiculousness.
Williams was later asked to contribute to the design of the "Flipside" Air Jordan skate sneaker, produced by Nike, Inc. [25] Williams announced the establishment of the "Da Playground" indoor training facility in 2011—the facility is located in Atlanta, Georgia, US and its main purpose is to provide a location for the DGK team to skate. [26]
Skater culture is also prominent in the Hip-Hop scene. The boost in its popularity is largely attributed to alternative rapper and leader of the musical group Odd Future, Tyler, The Creator. Brands like Obey, Supreme, Thrasher, and Tyler, the Creator's merchandise line, Golf Wang have also boosted the significance of skater fashion in Hip-Hop. [22]
Bad Boy provides action sport and combat sport athletes with performance products and apparel. Marcus first began producing T-shirts and shorts for local surfers, skaters and motocross riders in San Diego, California, in the early eighties. [2]