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A person who possesses these forms of rationality to a sufficiently high degree may themselves be called rational. [1] In some cases, also non-mental results of rational processes may qualify as rational. For example, the arrangement of products in a supermarket can be rational if it is based on a rational plan. [6] [2]
Greater likelihood of recalling recent, nearby, or otherwise immediately available examples, and the imputation of importance to those examples over others. Bizarreness effect: Bizarre material is better remembered than common material. Boundary extension: Remembering the background of an image as being larger or more expansive than the ...
[7] For example, the representativeness heuristic is defined as "The tendency to judge the frequency or likelihood" of an occurrence by the extent of which the event "resembles the typical case." [14] The "Linda Problem" illustrates the representativeness heuristic (Tversky & Kahneman, 1983 [15]). Participants were given a description of "Linda ...
The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.
Marketers can take advantage of rational ignorance by increasing the complexity of a decision. If the difference in value between a quality product and a poor product is less than the cost to perform the research necessary to differentiate between them, then it is more rational for a consumer to just take his chances on whichever of the two is more convenient and available.
Some rationalizations take the form of a comparison. Commonly, this is done to lessen the perception of an action's negative effects, to justify an action, or to excuse culpability: "At least [what occurred] is not as bad as [a worse outcome]." In response to an accusation: "At least I didn't [worse action than accused action]."
In sociology, the term rationalization was coined by Max Weber, a German sociologist, jurist, and economist. [1] Rationalization (or rationalisation) is the replacement of traditions, values, and emotions as motivators for behavior in society with concepts based on rationality and reason. [2]
One way of thinking holds that the mental process of decision-making is (or should be) rational: a formal process based on optimizing utility. [1] Rational thinking and decision-making does not leave much room for strong emotions. [2] In fact, emotions are often considered irrational occurrences that may distort reasoning. [3]