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The ruling established that a "made-to-measure suit would be cut, usually by machine, from an existing pattern, and adjusted according to the customer's measurements," while "a bespoke suit would be fully hand-made and the pattern cut from scratch, with an intermediary baste stage which involved a first fitting so that adjustments could be made ...
Even hand-work, often cited as a benchmark of bespoke, is now increasingly found in made-to-measure garments, while machine-making plays some part in the creation of most bespoke suits. With a bespoke suit, a pattern is designed and made from scratch based on the client's measurements, often from 20+ measurements involving multiple fittings ...
Bespoke suits created by an Italian tailor are called su misura. The average cost of a su misura suit is between €1,700 and €3,000, although one might cost more than €5,000 from the finest tailoring houses. A master tailor can create a suit in approximately 40 hours.
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After that, the adjective was generally associated with men's tailor-made suits. [2] Before about the 19th century, most clothing was made to measure, or bespoke, whether made by professional tailors or dressmakers, or as often, at home. The same applied to many other types of goods.
Brioni is an Italian menswear luxury fashion house based in Rome and specialized in sartorial ready-to-wear, leather goods, shoes, eyewear and fragrance, and provides a tailor-made service (Bespoke). Brioni was founded in Rome in 1945. In 1952, the brand organised the first menswear runway show in the modern history of fashion.