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CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:
X Minus One is an American half-hour science fiction radio drama series that was broadcast from April 24, 1955, to January 9, 1958, in various timeslots on NBC.Known for high production values in adapting stories from the leading American authors of the era, X Minus One has been described as one of the finest offerings of American radio drama and one of the best science fiction series in any ...
C ratio of 1.12372%. [3] δ 13 C for some sample is then calculated by dividing the amount of 13 C by 1.12372% and then subtracting 1 and multiplying by 1000 to give a value in "per mil". [4] A related standard is the use of a δ 13 C of -25 ‰, corresponding to wood, as the value used in normalization.
Path loss normally includes propagation losses caused by the natural expansion of the radio wave front in free space (which usually takes the shape of an ever-increasing sphere), absorption losses (sometimes called penetration losses), when the signal passes through media not transparent to electromagnetic waves, diffraction losses when part of the radiowave front is obstructed by an opaque ...
Target rating points quantify the gross rated points achieved by an advertisement or campaign among targeted individuals within a larger population. [ 2 ] For example, if an advertisement appears more than once, the entire gross audience, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross ...
A link budget is an accounting of all of the power gains and losses that a communication signal experiences in a telecommunication system; from a transmitter, through a communication medium such as radio waves, cable, waveguide, or optical fiber, to the receiver.
HBO’s “House of the Dragon” cost under $20 million per episode to produce its 10-episode first season, which debuts Aug. 21, a source close to production told Variety. For comparison ...
If 100,000 ad impressions are displayed on multiple episodes or TV stations for a defined population of 100,000 people, the total is 100 GRPs. However, total reach is not always 100%. If an average of 12% of the people view each episode of a television program, and an ad is placed on 5 episodes, then the campaign has 12 × 5 = 60 GRPs.