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Google accounts logged into Google Chrome use user's web history to learn what sites and content they like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services.
Search engines such as Google and Yahoo! utilize personalized search to attract possible customers to products that fit their presumed desires. Based on a large amount of collected data aggregated from an individual's web clicks, search engines can use personalized search to put advertisements that may pique the interest of an individual.
Web browsing history could also be used to create personal web libraries. A personal web library is created by collecting and analyzing the web browsing history of the user. It could help the user to notice browsing trends, time distribution, and the most frequently used websites. Some users regard this function as helpful. [3]
Google places one or more cookies on each user's computer, which is used to track a person's web browsing on a large number of unrelated websites and track their search history. If a user is logged into a Google service, Google also uses the cookies to record which Google Account is accessing each website and doing each search.
Your computer's search history is like a diary of your life. If you don't delete it regularly, you might be exposing more sensitive data than you think. So it's a good idea to clear your browsing ...
Google Search, offered by Google, is the most widely used search engine on the World Wide Web as of 2023, with over eight billion searches a day. This page covers key events in the history of Google's search service.
Note: Clearing your search history only stops your search history from being used for product features like predicting what you're searching for. It does not stop your search information from being used to personalize the ads and content you see.
Search History helps you get back to your previous search results faster; however, if you wish to keep your search private, you can clear your history. To clear your Search History, click on the History drop-down arrow and then click the Clear link. Alternatively, you can view and clear your search history by following the steps listed below ...