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To promote sales of Converse All Star shoes to basketball players, Taylor held basketball clinics in high school and college gyms and YMCAs all across the United States and taught the fundamentals of the game. [7] During the 1926–27 season Taylor also served as a player-manager of the company-sponsored basketball team called the Converse All ...
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The U.S. market for sneakers grew steadily as young boys lined up to buy Converse All Stars sneakers endorsed by basketball player Chuck Taylor. During the interwar period, athletic shoes began to be marketed for different sports, and differentiated designs were made available for men.
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.