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2. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7] In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

3. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Marketing and Marketing Concepts are directly related. Given the centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: [27] Needs: Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death.

4. Management - Wikipedia

   en.wikipedia.org/wiki/Management

   Download as PDF; Printable version ... but management and marketing are generally ... by the type of organization but typically include a broad understanding of ...

5. Market orientation - Wikipedia

   en.wikipedia.org/wiki/Market_orientation

   Kohli and Jaworski consider market orientation as the implementation of the marketing concept, whereas Carver and Slater consider it to be an organizational culture. According to the former authors, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept.

6. Outline of marketing - Wikipedia

   en.wikipedia.org/wiki/Outline_of_marketing

   Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.

7. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.