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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [ 2 ]
AQH is an abbreviation for average quarter-hour persons, defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
The original concept for the PPM can be traced to a brainstorming session at Arbitron. in November 1988. [citation needed] Concerns over the forthcoming move from analog video to high-definition digital television had engineers concerned that the technology then in use would become obsolete overnight. Drawing upon his experience in testing ...
Nielsen to Acquire Arbitron NEW YORK--(BUSINESS WIRE)-- Nielsen Holdings N.V. (NYS: NLSN) , a leading global provider of information and insights into what consumers watch and buy, today announced ...
There's no foolproof way to know the future for Arbitron (NYS: ARB) or any other company. However, certain clues may help you see potential stumbles before they happen -- and before your stock ...
Margins matter. The more Arbitron (NYS: ARB) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders.
In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
Approximate U.S. television broadcast dayparts for weekdays (Eastern Time Zone).In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired.