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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles -based Coffin, Cooper, and Clay in the early 1950s. [ 2 ]
The concept was written off and forgotten, as Arbitron had larger issues in its competition with the Nielsen Company for television ratings. After losing to Nielsen Company, Arbitron went back to its core business—radio ratings. Dr. Cohen's idea lay dormant until 1992, when Dr. Richard Schlunt and Dr. Patrick Nunally approached Arbitron.
NPR and APM compile Arbitron's data for its public radio shows and releases analysis through press releases. [ 15 ] [ 22 ] [ 23 ] [ 24 ] Included is a list of the 20 most-listened-to radio shows in the United States according to weekly cumulative listenership, followed by a selection of shows of various formats that are most-listened-to within ...
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Nielsen Audio, formerly Arbitron, which measures radio listenership Nielsen Broadcast Data Systems , a service also known as BDS that tracks monitored radio, television, and internet airplay of songs Nielsen Media Research , the company that creates the Nielsen ratings
At the time of Armitron's founding, E. Gluck Corporation (then E. Gluck Trading Company) was a subsidiary of Armin Corporation. It specialized in LED-powered, five-function (hour, minutes, second, day and date) digital watches.
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The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen Media Research introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the ...