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  2. Buffer (application) - Wikipedia

    en.wikipedia.org/wiki/Buffer_(application)

    Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media can be used not only as a public relations and direct marketing tool, but also as a communication channel, targeting very specific audiences with social media influencers and social media personalities as effective customer engagement tools. [15] This tactic is widely known as influencer marketing.

  4. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is ...

  5. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Platforms such as Instagram and Twitter serve as useful tools for meaning dialog, enabling businesses to make lasting relationships with customers and amplify brand visibility online. Customer engagement on Twitter is a form of social power and is usually measured with likes, replies and retweets.

  6. List of most-followed Twitter accounts - Wikipedia

    en.wikipedia.org/wiki/List_of_most-followed...

    This list contains the top 50 accounts with the most followers on the social media platform X, formerly and commonly known as Twitter. Notable figures such as Elon Musk, Barack Obama, Cristiano Ronaldo, Justin Bieber, Rihanna, Katy Perry, and Narendra Modi, are at the top of the list, each with over 100 million followers. As of November 2024 ...

  7. Social bot - Wikipedia

    en.wikipedia.org/wiki/Social_bot

    A social bot, also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media.The messages (e.g. tweets) it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm.